The idea all began when we were given the project of pitching an idea for an interactive TV program. We didn't want to be limited by the traditional "push the red button" features, and tried to break down the idea of "interaction" to its most basic format.

Once we came up with the concept of the "pulse reader", we had to find the most practical implementation. Our original idea was an Interactive Dream, which was intended to be far more surreal than the final music video we decided on. We chose this because a music video has multiple practical advantages at this level. Not only is it much easier for us to produce with the budget and materials available, but it covers the 3 main points of communication; Visual, Acoustic and Emotional.

So we went about the challenge of producing this video in time for the Rave On Air exhibition on June 14th.



After weeks of preperation and delays, we finally got to shoot the video on the weekend of the 21st and 22nd of May, in Ravensbourne's Studio A. It took 2 days to build the set, shoot the footage, and de-rig, a brave effort by all concerned. But once we had this footage on tape we had to have it edited and synchronised with the audio. This in itself was an amazing piece of work, composed and recorded by Rob Bravery in Bath over a matter of days, the production was gradually coming together.

But none of what we created for the exhibition would have been possible without the help of Christian Töpfner. We owe a huge thanks to this gentleman who flew over from Vienna to help us create the program that bought the whole project together. So here we are, the exhibition was incredible and the feedback we got from our audience was amazing. The support we received has now pushed us forward to develop the concept and take it furthur...
www.danread.net